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Smashbox Launches Signature Shade by YouTube Star Lilly Singh

Her signature shade of Smashbox Studios' Always On Liquid Lipstick is a a bold matte red called "Bawse."

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By: Marie Redding

Senior Editor, Rodman Media

Smashbox partnered with YouTube star Lilly Singh, who created her own signature limited edition shade of matte red called “Bawse.” The color is part of Smashbox Studios’ Always On Liquid Lipstick collection.

“She turns heads, reaches goals and empowers her 8+ million subscribers; we knew we had to collaborate,” said Davis Factor, Smashbox founder and photographer, talking about Singh.

The Always On Liquid Lipstick collection is formulated to be long-wearing, water-resistant and feather-light. It uses Advanced Polymer Technology to keep each shade vibrant for up to 8-hours. Each color also contains a lip-smoothing Primer Oil complex, making the finish “soft as suede.

The lip collection’s packaging consists of clear, square double wall bottles with precision tip applicators that can be used to expertly line and fill in the lips.

Shown above: Lilly Singh with her new color.

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